October is Breast Cancer Awareness Month

October is Breast Cancer Awareness Month.  All over the country there are events planned to raise awareness.

So here is a little history, in 1985 AstraZeneca, which manufactures breast cancer drugs, founded the National Breast Cancer Awareness Month. The aim of the NBCAM from the start has been to promote mammography as the most effective weapon in the fight against breast cancer.  Most of you have seen the pink ribbons.  That all started in 1991 when the Susan G. Komen Foundation had handed out pink ribbons to participants in its New York City race for breast cancer survivors.

It really took off to a nation wide symbol for awareness when Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder founded The Breast Cancer Research Foundation in 1993 and established the Pink Ribbon as its symbol.  Companies of all sizes have created pink versions of a lot of products.  If you are looking to do some shopping, I suggest you shop pink.

The Race for the Cure is now very popular, celebrating it's 25th year and takes place in cities all over the world.   Chenin, my neighbor and part time dog sitter, has participated in that for years and she even dies her hair pink in October. She and her husband Sean, have decided to bring the pink to Pacific City. Twist, their tasting room for Basket Case, Shy Wines and Reversal will be donating 10% of their total sales in October to breast cancer.

But for 4 hours on Friday, October 17, from 5 - 9 p.m., Twist will be having a pink party.  They will donate 100% of sales to the cause.  During the event, sultry sounds of Scott Siegel strumming his guitar will fill the room.  They will pour their wine and selected brews for your libation.  I'll just have a bowl of water and a few crackers.  If you have any questions, call Twist at 503-965-NUTS.

So come on down for the party, mingle with the locals and visitors to the Oregon Coast.  You can stay with me at The Craftsman B&B, we are walking distance to Twist.  Even if you don't wish to drink wine, you have to see the blazing pink display Chenin put in the window.   It's a head turner for sure.

If you can't make it to Twist, you can see Chenin at the Portland Farmers Market on Saturdays.

To find a place to get an exam near you, click here.

Now, I don't think I have any pink to wear to the party. . .